The competition across the industries augmenting and the organizations today utilize the best mediums to promote their business. The world of marketing has seen many changes in the past few years. For the organizations, focusing on adopting effective mediums to promote their business is imperative to grab the attention of the customers. Today, people across the globe have access to the internet and they are extensively its social media connect, acquire, and share information. The marketing guru’s and organizations are realizing the potential of using this exclusive platform to promote the business. For that reason, marketers are extensively building marketing strategies to use SEO as an effective marketing tool. Over the internet one can find thousands of websites. People the visit these websites frequently to get the information about a company’s products or services. Search Engine Optimization (SEO) is the process using which the companies can improve their visibility